Free delivery over £200 and easy returns

Free delivery over £200 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £200 and easy returns

Free delivery above £200

Easy returns within 14 days

AMERICAN VINTAGE

Solid colours, beautiful hues and simplicity are the presiding characteristics of American Vintage menswear and womenwear basics. The brand specialises in go-tos such as t-shirts, denim, knitwear and outerwear, which the label describes as being “the very essence of our American Vintage DNA.” Other collections feature seasonal items, vibrant shades and traditional clothing with a modern touch. The brand has timeless and seasonless style that brings attention to the simplicity of the basic cuts and high-quality materials.

American Vintage items are ideal for a capsule wardrobe or adding to any personal clothing collection. The basic items come in solid colours and simple cuts and are made with high-quality materials. The collections are extremely confortable, timeless and contemporary at the same time, making them extremely versatile and easy to mix and match. Originality, independence and confidence are the watchwords of this select brand. If you want a clean-cut, classic look that’s hassle-free, then this select is a great place to find attire for easy-breezy styling.


American Vintage – a French label


The select label has been going strong since Michaël Azoulay founded it in 2005. These days, multiculturalism has become a norm as well as a trend, and this brand is no exception. By the name alone, you might think that American Vintage is a United States-based brand. In reality, Michaël Azoulay is a Marseilles native who has launched the brand in France. The brand’s ongoing collections include a fusion of Californian chill vibes and Southern French chic. His vision is to create a lifestyle-driven approach to clothing along with the cultivation of an associated community of like-minded, creative individuals.

In its development – which is soon coming close to twenty years – the brand has transformed to be much more than just modern menswear and womenswear for the urban landscape. Fashion enthusiasts have come to rely on the clean lines and reliable quality of American Vintage, along with its positive values. The brand offers a refined collection of essentials with vintage flair, so you can keep the best of retro fashion while keeping with a totally modern and classy vibe. About two decades ago, Michaël Azoulay made a number of visits to the United States and become very inspired by the fashion he saw there. When asked in an interview about American Vintage defines itself, the founder replied, “By its values, above all. Pleasure, freedom, sharing and mixing. We concentrate all this in our materials, our colours and our stylism.”


A comprehensive selection of fashion essentials


With so many stellar basics to choose from, it can be difficult to determine a single signature model of American Vintage. Instead, it seems that the iconic staple of the brand lies in its approach more than an item of clothing. The simple and classic approach to comfortable, high-quality fashion might just be what defines the brand’s signature. However, the knitwear is certainly a central collection, with deliciously soft tops like long sleeves, turtlenecks, cardigans, and jumpers. Woven with fine craftsmanship, the brand produces its knitwear with exclusive materials such as cashmere, cotton and merino and alpaca wool.

You can find a wide selection of textures, materials, cuts, shapes and styles in the classic American Vintage tops. Keeping with solid colours and basic silhouettes, the brand experiments with different takes on classy, modern designs. The same goes for the joggers, trousers and denim jeans, with styles to suit every preference and flattering fits for different body types. Long, short, slim, cropped, tight, loose, or easy, there’s a high chance that this brand has a fit that you can call your favourite. The label’s extensive variety gives its customers the opportunity to find the items that cater to their specific tastes, so they can express their individuality in what they choose to wear. So, whether you are looking for sweatshirts, hoodies, sweaters or dresses, skirts and camis, American Vintage has literally got you covered. Chilly weather moving in? No need to worry with the label’s warm and comfy jackets and coats to keep you toasty and happy through the cooler seasons.


People-based values


Over the years, American Vintage has reshaped its values to focus more and more on its core community and the people who wear its clothing. Founder Michaël Azoulay comments upon the remarkable evolution and how much the label has changed since it first launched. For starters, the French company has expanded to an international market, with locations in the United States, Europe and Asia. This expansion has been both an inspiration for the brand as well as a driving force in making them more progressive and flexible. Michaël Azoulay explains this element in further detail, “Encounters and personalities will always play a bigger role than our product. Our pieces help reveal people. They help spotlight them, not camouflage them.”

Another part of the brand’s move towards being increasingly open-minded and people-focused has been in their advertising campaigns. Initially, the brand searched for models and celebrities that served as muses. These ads were more visionary and ideal, rather than down-to-earth and practical. In more recent seasons, the label has instead chosen so-called “real people,” or non-professional models to represent the brands grassroots approach and basic vibe. Michaël Azoulay crystallises thus progressive approach, “We are a state of mind accessible to everyone, between weekend wear and urban wear. American Vintage is you, me, us. It’s an attitude.”


Keeping the planet in mind


More and more fashion labels are increasing their effort to make their collections sustainable and Mother nature-friendly. American Vintage has also been making concerted efforts towards more sustainable practices, with a plan to use natural production processes. In this way, the collections can be as trendy as they are conscious. The collections feature chemical-free OEKO-TEX certified fabrics – a standard that ensures that the materials are free from substances that are toxic for the body or the environment. In addition to this, a significant portion of the clothing line-ups is created with natural fibres and dyes and recycled materials. It also does not use fur in any of the collections. The brand is continuously evolving its research on how to more effectively produce eco-friendly items to support the environment, the community and the people who love American Vintage apparel.

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American Vintage

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