Free delivery over £200 and easy returns

Free delivery over £200 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £200 and easy returns

Free delivery above £200

Easy returns within 14 days

ASICS

Asics is a globally renowned athletic and lifestyle fashion brand. Established in 1949 in Kobe, Japan, Asics, an acronym of the Latin phrase "Anima Sana In Corpore Sano," translating to "A sound mind in a sound body". The brand is celebrated for its impeccable attention to detail, innovative technology, and commitment to the well-being and performance of athletes around the world.


Founding Story of Asics


Asics, a globally renowned athletic footwear and sports equipment brand, was founded in Kobe, Japan by Kihachiro Onitsuka in 1949. Initially named Onitsuka Co., Ltd., the company had a humble beginning in the living room of Mr. Onitsuka's home where he began manufacturing basketball shoes to support post-war youth through sport. His aim was to promote healthy growth of young people through athletic activities. The brand experienced its first wave of international recognition when it introduced the 'Marup' shoe, which featured suction cups on the sole and became popular among high jump athletes worldwide. In 1977, Onitsuka Co., Ltd. merged with two other companies - GTO and Jelenk - to form Asics Corporation. The name 'Asics' is an acronym derived from the Latin phrase 'Anima Sana In Corpore Sano', which translates as 'A Sound Mind in a Sound Body'. This philosophy encapsulates Mr. Onitsuka's original vision for his company - that sport has the power to transform lives and bring positivity to society. Today, Asics continues its legacy of innovation and commitment to promoting health and fitness around the globe.


Product Highlight: Asics Collection


Dive into the world of sporty sophistication with our standout Asics Collection, a prime embodiment of top-tier style and functionality. Renowned globally for their unrivalled comfort and innovative design, Asics offers a range of footwear that effortlessly marries cutting-edge technology with high-fashion aesthetics. From the iconic Gel-Kayano trainers, celebrated for their advanced impact absorption features, to the GT series renowned for their exceptional durability and support; each piece in this collection has been meticulously crafted to enhance your performance whilst ensuring you remain at the pinnacle of style. The Asics Collection also boasts an impressive variety of running shoes featuring FlyteFoam technology, offering unmatched cushioning and bounce-back properties to keep you light on your feet. Moreover, all products in this range are designed with breathable materials that ensure optimum airflow, keeping your feet cool and dry even during intense workout sessions. Embracing a blend of bold hues and sleek designs, the Asics Collection promises not just superior comfort but also an undeniable touch of flair to your athletic ensemble. Whether you're hitting the gym or pounding the pavement, let our Asics Collection elevate your every step with its perfect fusion of fashion-forward design and technologically advanced features.


Quality Commitment and Brand Certifications


Asics commands a commitment to exceptional quality and rigorous manufacturing standards. The brand takes pride in producing athletic wear that not only enhances performance but also withstands the test of time. Asics is driven by a constant quest for perfection, conducting research at its Institute of Sport Science to uncover insights into improving athlete performance and comfort. As a testament to their commitment to quality, many Asics products are ISO 9001 certified, which is a globally recognized standard for quality management.


Innovative Technology in Asics Products


Asics is distinguished by its cutting-edge technology, which is continually evoked to improve its products. The brand is known for its revolutionary Asics GEL cushioning system, which delivers unrivalled comfort and shock absorption. In addition, Asics employs technology like FlyteFoam for lightweight performance, Impact Guidance System to enhance the foot's natural gait, and Guidance Trusstic System to improve midfoot structural integrity.


Discover Asics


With a rich history, collection of quality products, coupled with an unwavering commitment to enhancement of athletic performance, it's no wonder Asics has become a trusted brand among sports enthusiasts and professionals alike. Exceptional technology incorporated into every design allows Asics to provide a superior athletic experience. So, if you're in the market for athletic wear that combines style, comfort, performance, and longevity, Asics is definitely a brand worth exploring.

Asics stands as a testament to the power of a vision, the drive for innovation, and the pursuit of excellence. The brand’s deep-rooted history and passion to improve physical and mental health through sports continue to inspire millions all over the world. Whether you're an athlete looking for performance gear or an individual seeking stylish, comfortable athletic wear, the Asics collection on Miinto offers an exciting array of options to choose from. We invite you to explore, shop and experience Asics today.

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Asics

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