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Free delivery over £200 and easy returns

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COMME DES GARÇONS

Comme-des-garçons, a trailblazing name in the fashion industry, is a Japanese fashion brand that has been pushing the boundaries of what is considered fashionable since its inception in 1969. Founded by Rei Kawakubo in Tokyo, the brand is well-known for its avant-garde designs and unconventional approach to fashion, challenging traditional concepts and standards. The name Comme-des-garçons, which translates to “like boys” in French, is a manifesto of the brand's mission. The label seeks to break the established norms in fashion and provide an alternative perspective on clothing.


Brand's Founding: Pursuit of Unconventional Beauty


Comme des Garçons, a renowned fashion brand that hails from Japan, was established in 1969 by designer Rei Kawakubo. The brand's name, which translates to "like boys" in French, sets the tone for its unconventional and avant-garde aesthetic. Initially only recognised within Japan's domestic market, Comme des Garçons made its first international appearance in Paris in 1981. This debut caused quite a stir within the fashion industry due to the brand's radical and unique approach towards design; featuring predominantly black and distressed fabrics which was quite at odds with the prevailing fashion trends of that time. Nevertheless, it was this audacious departure from conventional norms that put Comme des Garçons on the global fashion map. Since then, Kawakubo has consistently challenged traditional notions of beauty and aesthetics through her thought-provoking designs and collections. Over time, Comme des Garçons has evolved into an influential multi-brand company with numerous lines catering to diverse markets including haute couture, menswear and even furniture. Despite its expansion into various product categories and markets globally over the years, Comme des Garçons has remained true to its original ethos of innovation and creativity – continuing to push boundaries in fashion while maintaining a distinctive artistic integrity that is synonymous with the brand.


Exploring the Brand's Diverse Product Range


Comme-des-garçons offers an extensive range of fashion products that span more than clothing. The brand's products can be grouped into diverse categories including womenswear, menswear, accessories, and perfumes. Each category carries its unique aesthetic that challenges conventional beauty standards. The womenswear and menswear lines feature bold, abstract, and architectural designs, typically in dark hues. Accessories range from unconventional wallets to intriguing jewelry, showcasing the brand’s playful and experimental side. The perfume line, often criminally underrated, is just as abstract as its clothing, featuring unconventional scents that push olfactory boundaries.


Committed to Exceptional Quality


Comme-des-garçons has built a reputation for its commitment to quality. Every piece created under the brand's name is meticulously crafted using high-quality material. This commitment is not only restricted to their clothing line, but it extends to every item, from accessories to perfumes. The brand has consistently maintained high standards in all its collections, ensuring that every customer gets nothing short of excellence.


Innovation at the Heart of Comme-des-garçons


Innovation is at the heart of the Comme-des-garçons brand philosophy. The brand continues to challenge traditional fashion concepts in its designs. The 'lumps and bumps' collection, where padding was added to clothes at unexpected places, is a perfect example of this inventive spirit. The brand has also reinvented the retail model with its 'guerrilla' stores, which operate for a year only and then close, reflecting the temporary nature of fashion.


Experience the Unconventional with Comme-des-garçons 


Experiencing Comme-des-garçons is more than just putting on a piece of clothing. It's about embracing a new perspective on fashion. Whether it's a statement piece of clothing, a uniquely designed accessory, or a perfume that stimulates the senses in unexpected ways, Comme-des-garçons offers an extraordinary fashion journey. So, why wait? Explore the world of Comme-des-garçons on the Miinto platform. You might find that perfect piece you've been longing for - a garment or accessory that lets you express your individuality with unapologetic boldness. Start your journey with Comme-des-garçons today and experience the beauty of the unconventional.

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Comme des Garçons

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