Free delivery over £200 and easy returns

Free delivery over £200 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £200 and easy returns

Free delivery above £200

Easy returns within 14 days

HERON PRESTON

Heron Preston is a trailblazing fashion brand whose narrative is deeply intertwined with innovation, function, and sustainability. As a relatively recent entry in the world of fashion, the brand has already made significant inroads due to its fresh take on contemporary streetwear, driven by Heron Preston himself – a man who marries his passions for fashion, design, and environmental change.



The Genesis of Heron Preston


Heron Preston, the person, founded Heron Preston, the brand, in 2016. Having already made a name for himself as a designer for the likes of Nike and Kanye West, Preston forged a path of his own with the goal to create bold, eye-catching clothing that reflects his creative spirit and echoes his beliefs. The brand’s first collection was a tribute to the Department of Sanitation of New York (DSNY), where Preston once worked. He used the DSNY uniforms as a canvas, adding his unique aesthetic to create a collection that shed light on sustainability issues, while also bringing attention to often-overlooked sanitation workers.



A Catalogue of Dynamic Offerings


Heron Preston offers a diverse range of clothing and accessories that cater to an equally diverse crowd of consumers. The brand has made its name with high-octane streetwear designs that are as daring as they are fashionable. From hoodies and tees exhibiting the brand's now-iconic Cyrillic “СТИЛЬ” logo – which translates to "style" - to unexpected items like baseball caps and work boots, the brand pushes boundaries with every collection. Additionally, a strong emphasis is placed on sustainability, as evidenced by the use of organic cotton in many pieces and the ongoing drive towards more eco-friendly production methods.



Adherence to High Quality Standards


While the brand’s vision is largely artistic, there is an undoubted commitment to quality in every piece that bears the Heron Preston label. All products are meticulously crafted using high-grade materials which ensure durability, comfort, and an elevated aesthetic appeal. The brand sources its materials responsibly, adhering to regulatory standards and often surpassing them in its quest for sustainable fashion.



Innovation Meets Fashion


In the fashion landscape, innovation and technology go hand-in-hand. Heron Preston thrives at the intersection of fashion and technology, incorporating tech elements into their designs on numerous occasions. The brand has worked with a variety of tech start-ups and established companies to create clothing with a tech twist, including collaborations with Google and Carhartt WIP for a collection incorporating augmented reality.



Exploring the World of Heron Preston


Heron Preston’s offerings are a testament to the brand’s commitment to pushing the boundaries of traditional design, whilst adhering to principles of sustainability and quality. From the everyday fashion enthusiast to the dedicated streetwear disciple, there's something special waiting in the Heron Preston catalogue. Explore, shop now, or learn more about this dynamic brand that is set on redefining how we perceive fashion in the contemporary world.


In summary, Heron Preston is not just a fashion brand; it's a statement, a movement, a reflection of its founder’s commitment to creating a sustainable future through fashion. With its innovative approach to design and a strong focus on sustainability, Heron Preston is a brand that not only caters to the fashion-conscious but also speaks to those with a more profound awareness of the role fashion can play in driving positive change.

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Heron Preston

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