Free delivery over £200 and easy returns

Free delivery over £200 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £200 and easy returns

Free delivery above £200

Easy returns within 14 days

IRO

Iro is a fashion powerhouse that has made a remarkable impact in the contemporary world of fashion. Launched in 2005, this Parisian-based brand was birthed out of the creative minds of Arik and Laurent Bitton, two visionary brothers who traded their careers in the music industry to pursue their passion in the fashion sector. The name 'Iro' which means 'color' in Japanese, is reflective of their inspiring journey and the vibrant designs that characterize their collections.



The Genesis of Iro


The Bitton brothers, former rock musicians, were not alien to the world of fashion. In fact, they were quite familiar with it, having grown up in a family-run clothing business. Their transition from the world of rock to fashion was motivated by their desire to create a wardrobe that embodied the rock 'n' roll spirit they adored, yet was sophisticated and luxe. Drawing inspiration from their experiences in music and their love for art and design, they founded Iro, a brand that exudes a cool, casual and distinctly 'rock chic' vibe.



The Eclectic Catalogue of Iro


Iro showcases an extensive array of fashion items that include clothing, accessories, and shoes. In their clothing line, you'll find confidence-exuding pieces like stylish jackets, breezy blouses, elegant dresses, and more. These pieces are made from high-quality materials and are designed with innovative details, drawing a seamless line between casual and luxurious. Aside from clothing, the brand also offers an impressive collection of accessories such as scarves, belts, and handbags that are designed to complement your Iro outfits. Not to forget, Iro's footwear range is equally noteworthy, featuring an assortment of boots, sandals, and sneakers that exude the same raw sophistication and rock 'n' roll spirit.



Commitment to Quality


At Iro, there is an unyielding commitment to quality. This is evident in the superior materials used in crafting each product, and the meticulous design process that ensures every single piece aligns with the brand's high standards. The brand's unique aesthetic, which can be described as 'Paris meets New York', is reflective of their commitment to creating products that combine comfort and style without compromising on quality.



Innovative Technique and Design


Iro is also known for its innovative approach to fashion. The brand is known for its unique dyeing techniques and experimental fabric manipulations, which lend a unique appeal to its range of products. Not to mention, Iro’s attention to detailing and their knack for blending different styles and fabrics seamlessly are at the heart of their design process. This fresh approach has enabled the brand to create a unique signature style that sets them apart from other fashion labels.



Invitation to Experience Iro


Shopping at Iro is way more than a retail experience; it is a journey into the world of high-quality, 'rock chic' fashion that's effortlessly cool and stylish. You're not just buying a product, you're investing in a piece of fashion history that's deeply rooted in music, art, and creativity. So why wait? Explore Iro's eclectic collection on Miinto and experience the magic of 'rock chic' fashion firsthand. Not only will you find pieces that resonate with your style, but you'll also discover a brand that truly values quality, innovation, and style. Remember, fashion is not just about looking good, but feeling good, and Iro promises both, in every piece.

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IRO

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