Burberry, a name synonymous with timeless elegance and storied history, is one of the top fashion brands in the world. This British luxury fashion house was established during the 1850s, marking its influence on the fashion world for well over 150 years. Established by 21-year-old Thomas Burberry in Basingstoke, England, it was originally a humble outdoor attire store. Burberry's mission revolves around creating distinctively British, luxurious, and enduring fashion. Centered on innovation and craftsmanship, it aims to inspire a global audience by staying true to its unique heritage.
Crafting Burberry: An Inspiring Beginning
Burberry, a quintessentially British luxury fashion house, was established in 1856 by Thomas Burberry, a 21-year-old draper's apprentice at the time. Its headquarters are situated in London and it is widely known for its iconic trench coats, ready-to-wear outerwear, fashion accessories, fragrances and cosmetics. Thomas Burberry invented gabardine - a breathable yet waterproof fabric - which revolutionised rainwear that had previously been bulky and heavy. This innovation led to the creation of the Burberry trench coat during World War I when the brand was commissioned to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in what we now know as the classic trench coat. The design included shoulder straps for epaulettes and D-rings for grenades or swords. The distinctive check pattern associated with Burberry was first introduced as a lining to their trench coats in 1920s and has since become one of the most copied trademarks worldwide. Despite facing some reputational challenges due to its association with so-called 'chav' culture in early 2000s Britain, Burberry has managed to reinvent itself under various creative directors including Christopher Bailey and Riccardo Tisci who have re-established it as a coveted luxury brand on international fashion platforms.
The Burberry Wardrobe: An Array of Offerings
In terms of products, Burberry provides a full portfolio ranging from ready-to-wear clothing for men, women, and children to accessories like scarves, bags, shoes, and even beauty products. The brand has various collections which cater to diverse clothing needs. For instance, its signature 'Prorsum' collection offers high-fashion pieces like runway clothing and accessories. The 'Burberry London' collection, on the other hand, contains elegant and tailored workwear. Burberry's fame is also deeply connected to its distinctive check pattern and iconic trench coat, which have both become symbols of luxury and sophistication over time.
Quality at the Core: The Burberry Standard
For Burberry, commitment to quality cannot be overstated. From the earliest days, Thomas Burberry aimed to create clothes that did not merely look good, but also lasted. This commitment is reflected in their adherence to high-quality standards and the meticulous detail involved in crafting their products. All of Burberry's products are painstakingly designed and produced, which is certified by their Royal Warrants of Appointment. These warrants, granted by Queen Elizabeth II and Prince Charles, recognize those who have supplied goods or services to the Queen, the Duke of Edinburgh, or the Prince of Wales for a minimum of five years—a sure mark of quality.
Advancing Fashion: Burberry's Technological Innovations
Being at the frontline of fashion also means being at the cutting edge of technology. Beyond the design and craft, Burberry's commitment is seen in its use of cutting-edge technology to improve products' durability, functionality, and sustainability. One significant innovation includes developing D-Canvas—a more sustainable material used in Burberry's bag collections. It's cloth-free, revolutionary, and aligns with Burberry's commitment towards becoming carbon neutral.
Explore the World of Burberry
Burberry, a brand synonymous with luxury, quality, and innovation, awaits your discovery. With a vast array of products driven by artisanship and enhanced by technology, every fashion enthusiast will find something they love. Whether you are looking for a statement trench coat, a more subtle piece of ready-to-wear clothing, or a dash of beauty product, Burberry's collections hold a treasure trove of items just for you. Step into the world of Burberry and shop now to experience luxury fashion at its finest.
Through dynamic storytelling, we have traveled the corridors of Burberry's past, felt the texture of its fabric, and appreciated its commitment to quality and innovation. The brand's story, its products, and its values speak of an enduring passion for fashion that indeed stands the test of time. Explore Burberry, and immerse yourself in its world of luxury fashion.
