The Foundations of Frame
Frame was established out of mutual love for denim by its Swedish founders Jens Grede, Erik Torstensson, Josh Levine and Nico Peyrache. Seeing a distinct gap in the jeans market for well-designed yet affordable high-quality denim, the four friends launched Frame in Los Angeles, the city known as the hub of denim innovation and manufacturing. It wasn't long before Frame garnered attention from the fashion industry and denim lovers around the world.
Embrace Chic Elegance with Frame
Positioning itself as a brand that epitomizes ‘dressed-up casual’, Frame caters to men and women who strive for a casual-polished look. Whilst the brand started with a focus on jeans, it has since expanded its product offerings to include sumptuous fabrics, ready-to-wear clothing and accessories, staying faithful to its utilization of innovative fabrications and unmatched craftsmanship.
Distinct Hallmarks of Frame
Given the founders' Swedish heritage and a production methodology rooted in the denim heritage of Los Angeles, Frame exhibits a true blend of European and American styles. This fusion is most apparent in the designs' rule-breaking freshness while maintaining an impeccable quality and attention to detail. Another notable characteristic of Frame is its insatiable research and innovation, which persists in prompting the market trend whilst enhancing denim quality.
A Fashion of Celebrity Endorsement
Frame might be a new name in the fashion industry but its commitment to delivering quality garments means it’s quickly secured a loyal customer base, which includes several high-profile celebrities. Known to stylishly dress the likes of Gigi Hadid, Karlie Kloss, and Sienna Miller, a Frame item could just be the wardrobe staple upgrade you are after.
Brighten Your Wardrobe with Frame on Miinto
Recognizing the timeless fashion appeal of Frame and its excellent quality, Miinto offers a carefully selected range of Frame pieces. From the iconic Le Skinny de Jeanne jeans that flatter your figure to the more subtly elegant but still unique shirts and blouses, Miinto will have a Frame item to suit you. Enjoy the seamless shopping experience Miinto offers, filled with only the finest fashion brands. Using minimal, sleek lines with a pinch of modernity and sophistication, Frame reminds us that comfortable, everyday wear can be elevated into high fashion. If you are after casual, affordable luxury pieces designed with both style and practical living in mind, don't wait to explore Frame’s collection on Miinto. Through its commitment to quality, top-performing fabrications, and interesting design exploration, Frame continues to redefine casual wear and resets denim fashion's limits.
