Free delivery over £150 and easy returns

Free delivery over £150 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £150 and easy returns

Free delivery above £150

Easy returns within 14 days

NEW ERA

New Era, a brand renowned worldwide for their outstanding quality of headwear, is imprinting its distinctive mark on the fashion industry with its unparalleled craftsmanship and enduring aesthetic. Catering to more than just sports enthusiasts, the brand's caps have been embraced by fashion followers around the globe and hold a place in pop culture history.

The Evolution of New Era


Commencing its journey as a family company, New Era transformed into an internationally recognized brand. The story of New Era is driven by its unremitting commitment to quality, innovative design, and a spirit of growth. The firm's unique journey is marked by its immigration from a family-owned business to a headgear powerhouse, making their products across various professional sports leagues.

A Dose of New Era Style


Take a closer look at the New Era brand and uncover the impeccable fusion of sports, culture, and fashion. Sports enthusiasts can get an authentic team cap, and style aficionados can also carry a piece of heritage proudly with their extensive fashion-forward collection. Now recognized by many for its iconic 59FIFTY fitted cap, New Era is an emblem of individuality and expression.

New Era: Uniqueness Manifested


Illustrating innovation at its finest, New Era symbolizes the ultimate stratum of headwear. Crediting its motto, "Fly Your Own Flag", the brand encourages self-expression and individuality through its myriad of unparalleled designs and styles. It caters to millions, allowing them to customize their style statement.

Dive Deeper into the Realm of New Era


Learning about New Era uplifts your knowledge about the signature style they have preserved over the year. Caps are about individual expression, and New Era has cornered this fashion phenomenon with its unparalleled stylistic creations and novel designs.

Shop New Era on Miinto


Miinto is home to an eclectic selection of New Era's iconic products, giving the global consumer access to the legendary design and quality of the brand. Consumers can access the best of New Era at their leisure on Miinto, ensuring authentic and official products delivered to their doorsteps. New Era thus, continues to captivate and innovate, preserving its dominance in the headwear market. At the crossroads of fashion, sports, and lifestyle, New Era continue to uphold its reputation for quality, design, and authenticity. Now housing its core classics in addition to new styles and collaborations, the brand stays loyal to its roots while also constantly pushing the boundaries of design. By doing this, New Era encouraging not only those who lead the pack in style, but those who dare to forge a path all their own. Through their exceptional variety and established reputation, New Era ensures every customer can find a hat that feels custom-made for them.

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New Era

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