Free delivery over £200 and easy returns

Free delivery over £200 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £200 and easy returns

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STONE ISLAND

Stone Island’s strong Italian roots ground the brand in one of the most fashionable areas where cool and modern design takes centre stage. With a large focus on innovative textiles and materials, combined with edgy, yet classic, design, this brand is the ultimate addition to any wardrobe.


Stone Island - classic design with a twist


Stone Island has created timeless and classic designs with a slight edge. Their collections have a timeless look that will see you through endless trends, but still offer edgy details and embellishments.

Whether you are looking for a classic sweatshirt or T-shirt, this brand can offer you that – and so much more. With the brand logo embellished on the garments, the brand’s subtle design allows you to express your style in a refined way.

Stone Island releases quintessential designs with classic tailoring and looks, combined with innovative textiles. The brand makes styling an accessible option for many, with their simple and versatile design of the clothing.


A classic variety to meet any style


At Miinto, you can find a wide variety of clothing from Stone Island. From Stone Island jackets to sweatpants, you are sure to find a new piece that matches your personal style and taste. The brand offers a minimalistic look with clean functional shapes and cuts that accentuate the timeless and classic look of the clothing.

Stone Island is the perfect new addition to your wardrobe with their simple and clean designs perfectly fitting in with your existing clothing. Style the garments with other pieces in your wardrobe to truly express yourself.


Innovative design from Stone Island


Stone Island’s dedication to researching and exploring new textiles is part of the brand’s core values. Along with this focus, the brand has approached fashion in an innovative and impressive way.

Originally established as a sportwear brand, Stone Island’s dedication to textiles has become known within the industry and has redefined the standards in sportswear. The new materials and innovative production processes present high-quality, classic clothing that has also broken new ground within the clothing industry.

These innovative production methods have resulted in new materials that are used in a lot of the brand’s clothing and accessories. Along with this exploration of textiles and the vibrant colour palette, Stone Island creates extremely innovative collections. The brand takes inspiration from the season’s trendiest colours and hues, and reimagines them into classic, simple and functional designs. All of the pieces are created in high-quality, innovative textiles. The brand’s Italian design has a unique focus on quality and, in particular, a large focus on durability and longevity.

The durability of the clothing is a main focus of the brand’s philosophy and values. Stone Island’s durable and functional aesthetic has been inspired by practical, tough and hard-wearing work clothes and uniforms. This inspiration has resulted in high-quality and long-lasting clothing that has been reimagined and created to fit with modern life.


Where it all began


Stone Island has its origins in the Italian province of Modena, in the small town of Ravino, and was founded in 1982. The brand was born when its inventor, Massimo Osti, became inspired by the durability and body of a two-tone, double-sided truck tarpaulin and saw the inherent potential within it. He experimented with different methods to make the material more usable for making clothes.

After intensive stone washing, the fabric became a bit softer and more flexible, yet still super resilient. The canvas was also highly attractive with a unique aesthetic of a chic-worn look, like waterproofed jackets that have been out day after day in the elements and seasoned by sunshine and winds. From this single piece of processed truck tarpaulin, Massimo Osti designed seven jackets, which he named Tela Stella. And, ta-da, the brand was born! The jackets have a tough style, reminiscent of soldiers’ uniforms and workwear and their durability and structure is crafted to undergo harsh conditions and heavy wear.


The Stone Island logo


The Stone Island logo was created with the brand’s name around a wind rose, which you might say is the granddaddy of the compass rose. Fastened with two buttons on the jackets, the badge, with the brand’s logo, gives the impression of a captain’s insignia, commanding respect and attention. The tough and appealing style of the jackets, together with the strong logo, earned an equally robust name for the brand: Stone Island.


The story behind Stone Island’s name


The strength and commanding flair of the pioneer collection inspired Massimo Osti to search for a name that could represent the calibre of the garments. He discovered that the words “stone” and “island” were the ones that were most often repeated in the works of the novelist Joseph Conrad and put the two together to create the brand’s name. “Stone Island” embodies the heavy-duty, hearty and strong qualities of the brand’s designs, in its fabric, function, and fashion.

Joseph Conrad was a Polish writer, active in the 19th and early 20th centuries. He encapsulated the strength of the human spirit to endure all kinds of challenges, and the process of meeting darkness and difficulty with power and resilience. Many of Conrad’s works feature a nautical setting or situations where the characters have to fend for their dignity and their lives. It was Daniella, Massimo Osti’s wife, who read through Conrad’s works in their original language, noting the most frequently recurring terms that evoked the spirit of the collection of garments. From her selection of words, Massimo Osti selected “stone” because it gave him the impression of the durability of the truck tarpaulin and “island” because it captured his love for the ocean.

Put together, the two words invoke sentiments of independence, freedom from the mundane, adventure, and a connection with nature. You can almost feel the salty sea air and rough winds, as if you were standing on the shore and looking out over the horizon from the island.


A pioneer of fashion


Stone Island captures the independence and inspiration of the first fully Italian fashion-forward youth community of the Paninari - a sub-culture phenomenon in 1980’s Milan, epitomized by an obsession with luxury items in all areas of life. Stone Island, in turn, became an inspiring force for the 1990’s Britpop scene in the UK. It later developed into a symbol of uniqueness and a statement of being part of a select fashion movement.

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Stone Island

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