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Balmain is a luxury French fashion company that has stores all over the world. Its uniqueness and striking silhouettes paired with the feminine and rich designs are what make the brand so popular. When you wear a Balmain design, you get a piece that oozes confidence and opulence with a mid-century modern twist. With Olivier Rousteing in the position of the house’s creative director, the vision stays true to the original founder while still devoting the designs to what people want to wear. Pieces that are crafted with high-quality materials, timeless cuts, and eye-catching silhouettes make having anything from Balmain a much-needed necessity.

It began with the liberation

One could argue that Pierre Balmain was born for fashion. His mother and sister owned a fashion boutique, and his father owned his own drapery business. While growing up and after his father’s passing, Pierre often worked in his mother and sister’s fashion store. He had originally enrolled at art school to study architecture, but Pierre quickly realised that he was pursuing the wrong path. He quickly changed when he discovered his burning passion and dedication to design. He had spent all his time designing and sketching dresses, which were the early foundations for the brand.

After spending time serving his country during the Second World War and after the liberation of France, he decided it was the time to follow his dreams. This led to the beginning of a historic French brand when Pierre released his first collection and created the iconic fashion house Balmain. After Pierre passed, a few have helped the brand stay at the top, like Oscar de la Renta and Olivier, who is currently the creative director. Since then, the brand has consistently delivered stunning designs. They provide the ultimate elegance and luxury, whether it’s iconic structured blazers or heavily embellished dresses.

The iconic Balmain blazer

Balmain’s most iconic design is arguably the iconic military-style blazer. This well-known style paved the way for global success for the French fashion brand. The distinctive blazer features glamourous gold buttons down the front of the blazer. There are also five buttons on each sleeve cuff to complete the look. The double-breasted blazer features smart, structured shoulders and flap pockets on each side. This iconic piece put Balmain on the map and undoubtedly set the brand up for success. The French designer, Oliver Rousteing, who was behind creating the Balmain blazer, was the key component to launching this new wave of Balmain hysteria.

Oliver was quite unknown within the industry before his position at Balmain, which caused some tension within the field, mostly due to his anonymity and young age. However, his creative decision to develop a new take on the Balmain brand turned out to be a major success. Critics have praised his risk to draw Balmain out of a predictable style. Turning Balmain back to its French roots, Oliver Rousteing focused on Parisian couture to create Balmain’s new collections. This unique design was unseen before in Balmain and quickly garnered lots of attention from critics and celebrities alike.

Designs that you want

The brand is built around what people want while still remaining on-trend. Balmain uses high-quality materials with a tasteful design that is not too garish or brazen. Each piece will elevate your wardrobe and can easily be mixed and matched, and with the wonderful craftsmanship, it is durable as well. At Miinto, we have a wide selection for the whole family so that everyone can sport the brand they love.

Anything a woman could want

You can choose an entire wardrobe for every season, event, and time of day. We carry sleek, body-hugging dresses that will accentuate your curves in every right way, something that is perfect to wear for a more formal event or the ideal outfit when you want a little more glamour. Have all eyes on you at the meeting with a skirt with flirty details, a tucked-in blouse, and a signature blazer. Or relax and unwind in a pair of lush sweats and a soft tee.

Pair your outfits with unique and fun Balmain bags. Whether you are searching for a tote with bold and bright trim details or a more neutral-toned bucket bag. Maybe you’d like to keep it timeless with a sleek leather handbag. If you’re more of a shoe lover, there is plenty to choose from. We have stilettos with tall heels, classy boots in different designs, unique, eye-catching trainers with delicate details, or an innovative take on strappy sandals.

For the modern man

Balmain is not just for women, but it tailors to men as well. If you want something casual, try a smart polo with well-made jeans that will define your silhouette and make you look good without even trying. Try a soft knitted turtleneck paired with a long coat and ankle boots if you want to aim for sophistication and class. Accessories are a great way to make it look like you put more thought into an outfit than you have, and by throwing on a belt bag, or a sharp black scarf with a matching beanie, you can bring an outfit to completion. Or add something unique to your wardrobe with trainers in soft materials, brightly coloured high tops, or sharp leather boots.

The fashion house fans

Balmain’s distinctive design, cool silhouettes, and beautiful patterns make the brand a hit among celebrities and models. Balmain has many celebrity fans such as Kim Kardashian, Beyoncé, Kendall Jenner, Miley Cyrus, Gigi Hadid, and Rihanna. In the past, Pierre has also dressed A-listers like Katherine Hepburn, Marlene Dietrich, Sophia Lauren, and royalty like Queen Sirikit of Thailand. The brand is known as an international success all around the world. Thanks to its many celebrity worshippers, the brand was also the first French brand to pass one million followers on social media. Balmain has created a community of fashion lovers who appreciate beautiful design and craftsmanship.

Balmain’s distinctive design

Balmain’s unique characteristics make the brand and pieces well-recognisable around the world. It has been a hit since the 1950’s when it was known for elaborately designed gowns, furs, and designs for a bigger frame. Whether it is a simple and casual t-shirt or a pair of glamorous sunglasses, the well-known design instantly speaks French, Parisian style. The collections nail the season’s trends with an additional Parisian flair—the decorative details on each piece nod to the brand’s French-couture beginnings.

You can find a wide variety of Balmain clothing and accessories all in one place and provide everyone with a stylish option from luxury wool blazers to casual and sporty sweatshirts.


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