Free delivery over £200 and easy returns

Free delivery over £200 and easy returns

The world’s best fashion boutiques in one place I Free delivery over £200 and easy returns

Free delivery above £200

Easy return within 14 days


Founded in 1946 by Christian Dior, the House of Dior is one of the most iconic and influential fashion houses in the world. Known for its elegant and feminine designs, Dior has become synonymous with luxury and high-end fashion. From its humble beginnings in post-war Paris, the brand has grown to become a global powerhouse, with a presence in more than 160 countries worldwide.

The Early Years

In the years immediately following World War II, Paris was in a state of rebuilding and rejuvenation. The fashion industry had been hit hard by the war, but Christian Dior saw an opportunity to create something new and exciting. He opened his first couture house on Avenue Montaigne, and quickly established himself as a visionary designer. His first collection, presented in 1947, was an instant sensation. Dubbed the "New Look," it featured full skirts, cinched waists, and a focus on femininity that was a stark contrast to the more masculine styles of the war years.

The New Look was an immediate success, and Dior's designs quickly became the must-have for fashion-conscious women around the world. The House of Dior was able to quickly establish itself as a leader in the fashion world, and it's popularity and success continues to this day.

Designers Who Shaped the Brand

Throughout its history, Dior has been led by some of the most talented and influential designers in the world. Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri have all taken the helm of the brand at various points in its history, each leaving their own unique mark on the brand.

Yves Saint Laurent, who took over as head designer after Christian Dior's death in 1957, is credited with modernizing the brand and expanding its reach. He introduced new materials and colours, and was one of the first designers to incorporate ready-to-wear into the Dior collections.

Marc Bohan, who took over in 1960, continued to evolve the brand and solidify its reputation as a leader in luxury fashion. He introduced new silhouettes, such as the "H-line" and "A-line," which became synonymous with the Dior aesthetic.

Gianfranco Ferré, who took over in 1989, continued to evolve the brand and brought a new, more contemporary look to the collections. He was known for his use of luxurious fabrics and his modern, architectural designs.

John Galliano, who took over in 1996, brought a new level of theatricality and showmanship to the brand, with his fantastical and highly theatrical runway shows. He was known for his use of bold colours, intricate detailing, and a focus on craftsmanship.

Raf Simons, who took over in 2012, was known for his minimalistic, modern approach to design. He introduced a new, more pared-down aesthetic, and was known for his use of clean lines and simple shapes.

Maria Grazia Chiuri, who took over in 2016, has continued to build on the brand's legacy of luxury, femininity, and craftsmanship. She is known for her use of intricate embroidery and beading, and for her focus on sustainability and social issues.

Signature Dior: Defining Characteristics 

What sets Dior apart is its commitment to quality and attention to detail. Every piece is there to make a statement. The brand's signature style combines luxury materials with innovative design, resulting in an unmistakable aesthetic. Dior's haute couture gowns are famous for their intricate detailing, whilst their ready-to-wear line offers a more accessible entry point to the brand's aesthetic without compromising on quality or style.

Key Trends: Dior's Influence in the Fashion World

Dior has been instrumental in shaping fashion trends over the years. From the iconic 'New Look' silhouette that redefined women's fashion in the 1940s to the trailblazing saddle bag that made waves in the 2000s, Dior's influence is unmatched. The brand is also credited with popularising the 'street chic' trend, blending casual wear with high fashion elements.

Your Dior Favourites on Miinto

Miinto offers a broad selection of Dior products, ranging from stunning accessories to elegant clothing. Whether you're searching for the perfect statement handbag, a pair of stylish sunglasses, or a chic dress, you're sure to find what you're looking for. Each Dior product on Miinto is guaranteed to be authentic, so you can shop with confidence.

Dior is a brand with an illustrious past and a bright future. Its commitment to craftsmanship, innovation, and luxury has cemented its place in fashion history. Whether you're a long-time fan or new to the brand, Dior promises a sartorial experience like no other. Let Dior inspire your style and elevate your wardrobe with its unique blend of timeless elegance and modern flair.

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