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Launched in 1994, Isabel Marant is the eponymous brand of Parisian fashion designer Isabel Marant. It blends bohemian and rock chic for an effortless, stylish, look that has become an indie favourite amongst fashionistas worldwide.
Isabel Marant first began designing accessories in 1989 and while not proclaiming to be a fashion innovator, her brand is known for modern takes on classic pieces. The brand focuses on minimalist, vintage-looking items, be it casual dresses, oversized jumpers, flowy skirts, tailored jackets or the brand favourite; high-top hidden heel sneakers and boots. The label boasts lush, bohemian, accessories such as belts, bags, and jewellery that compliment any outfit for a breezy, yet edgy look.
The Isabel Marant collections are based around a few simple pieces with subtle tweaks to flatter your body: tight and often cropped trousers; flowy, boxy, shirts and blouses; chunky and loose-fitting knits alongside impressively tailored jackets and coats. Most items are often embellished with bohemian prints, fringes, studs, lace or embroidery to give you a sense of carefree luxury.
The brand’s extremely popular high-top boot with a concealed wedged heel, which Marat herself refers to as the “basket”, is made with a specific goal in mind: to elongate your leg and make your feet look smaller while remaining comfortable and stylish.
At Isabel Marant, authenticity, openness and a strive to create accessible, stylish, clothes-that- last have always been at the heart of the brand. This means that collections never change drastically, so items from every season can endlessly be mixed and matched, season after season, while still complimenting each other – a huge appeal to the everyday customer. A pair of tight, cropped trousers and a flowy blouse are effortless pieces you can wear both casually and dressed up, especially when adding complimentary items from the wide range of Isabel Marant jewellery.
With the self-proclaimed mantra that “You shouldn’t want others to wear things that you wouldn’t wear yourself”, taught to her by Studio Berçot director Marie Rucki, Isabel Marant is known for trying on every piece before it leaves her studio doors, adding an exclusive stamp of approval to every collection.
Within the last couple of years, Isabel Marant has won prestigious awards such as Fashion Designer of the Year (British Glamour Awards 2012) and Contemporary Designer of the Year (Elle Style Awards 2014) and besides exclusive boutiques in fashion capitals like Paris, London, and New York, the brand is currently being retailed in over 35 countries worldwide. It has further gained a loyal following of A-lists such as Beyoncé Knowles, Kate Moss, Alessandra Ambrosio, Gisele Bundchen and Miranda Kerr.
Shop Isabel Marant on Miinto for a wide selection of boho-chic outfits and accessories.