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Y-3 describe their style as ‘avant garde meets sport’; they make luxurious comfortable clothes that don’t compromise on style. Their collections are modern and urban with an expression that showcases the innovation and successful experiments from Yohji Yamamoto. Y-3 offers the best of both worlds - traditional sportswear that is mixed with everyday functionality with fashionable highlights.
The clothes inspire trendsetters, as they are stylish, bold and striking, and comfortable to wear. At Miinto you can find a huge selection from the brand for men and women.
Yohji Yamamoto was born in Tokyo and originally graduated with a degree in law in 1966. He decided to leave his legal career behind to assist his mother with her dressmaking business. This sparked something in him and it’s where he learned his tailoring skills. Yohji Yamamoto returned to college to study fashion and graduated in 1969. He first debuted in Tokyo in 1977 with an innovative look - he wanted typical men’s clothes to look good on women.
He began his business in Toyko, but then his reach quickly moved to Parish and New York, and now his name is known around the world. When this innovative Japanese fashion designer teamed up with Adidas to create sportswear and fashion, Y-3 was born. Launched in 2002 Y-3 was among the first to create fashionable athleisure wear. Since it’s conception, the brand continues to be at the forefront of the high-end sportswear industry.
The brand is known best for it’s fashionable footwear but it also has a lot more to offer; from athletic bottoms and urban tops, as well as accessories such as bags, belts, caps and sunglasses. The collections are designed for both men and women, and they can be mixed and matched. The oversized hoodies and baggy sweatpants offer an urban edge, and also drape the body in a flattering way.
If you’re wanting something more delicate, there are more ‘feminine’ collections, which offer dresses, skirts, crop tops and flowy or tight-fitting tops in addition to sportswear. A popular outfit is the T-shirt dress in a loose fit, which can be paired with cool trainers, statement sunglasses and a belt bag to create a cool and on-trend look.
The ‘masculine’ collections offer trousers, shorts, shirts and T-shirts. A go-to look is black on black: black shorts, black T-shirt, black jacket, black cap and black trainers. Yohji Yamamoto has said that black adds mystery, and adds an edge to the wearer. The common denominator for the collections is that they’re designed for the people who want to stand out and be different. Innovative fashion, good quality and aesthetics are three of the cornerstones that make Y-3 so successful.
Since its conception, Y-3 has been made with passion, meaning, and dedication. Even the name was carefully crafted - the Y stands for Yohji Yamamoto, the 3 represents Adidas’ three signature stripes, and the dash signifies the bond between the two parties. From the invention of athleisure wear, to a collaboration with Virgin Galactic (the first commercial space line who commissioned Y-3 to design their pilot flight suits, staff uniforms and astronaut suits), this brand continues to make waves and set itself apart.
When you buy Y-3, you get clothes and accessories that are made with authenticity with no compromise on quality. These designs have longevity and will last throughout the seasons. At Miinto we offer a huge selection of Y-3 clothing, so you can look good without trying too hard.