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AVANT TOI

Avant Toi is a synergistic fusion of classic knitwear and cutting-edge designs. The brand is renowned for its luxurious choice of cashmere enhanced by imaginative combinations of dyeing, printing, and embroidery. Avant Toi pays homage to the world of art, viewing the cashmere canvas as a medium for embodying masterpieces that express elegance and freedom-loving nonchalance.

Embarking Avant Toi's Journey


Avant Toi was founded by designer Mirko Ghignone with an aspiration to shatter the traditional restrictions of the fashion industry. Ghignone evolved from his family's Genoa-based business specializing in handcrafted silk flowers into a world of textiles. Inspired by a passion for the arts, Ghignone envisaged a strikingly unique brand that stands as an epitome of sophistication.

Dive into Avant Toi’s World


Unearthing Avant Toi’s creations is a sensory and visceral adventure. A singular blend of haute couture and textile experimentation makes the brand's distinct magic. Iconic techniques such as felted and airbrushed knitting are Avant Toi specialties, inviting one to don a wearable epitome of art. The brand also customizes unique colors, providing unique visuals in every collection.

The Brand's Signature Touch


Avant Toi’s signature characteristics lie in its fabulous blend of tradition and innovation. Ghignone manipulates the luxurious cashmere to emulate an expressive, restless, casual chic spirit that sets the brand apart. Avant Toi provides an incredibly tactile experience with imaginative finishes on its well-crafted garments, making a regular appearance on the international pret-a-porter runway quite natural.

Avant Toi in Film


Concretizing the brand's love for art, Avant Toi has made notable embracement towards the world of movie-making. "The Museum of Imperfections", an Avant Toi production launched at an independent film festival, merges vintage aesthetics and the brand’s creations, pushing the boundaries of fashion infusions into the cultural arena.

Avant Toi on Miinto


Miinto offers an extensive collection of Avant Toi's globally-cherished creations. From the unique asymmetrical sweaters to felted silk scarves, the webstore is an exclusive cocoon showcasing the best of Avant Toi's revolutionary Knitwear. With Miinto, indulge in the expressivity and rebellious romance of Avant Toi's extraordinary craftsmanship.

In the world of high fashion, Avant Toi is an oasis of vibrant colorings, tactile sensations, and meticulously executed designs. The confident play of textiles and artistic verve sets the brand apart from many. Its skillful alliance of tradition and avant-garde ideologies garners fashion enthusiast accolades worldwide. Revel in this rebelliously romantic voyage with Avant Toi, because wearing this brand is not just a style statement but an immersive art experience.

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