Who doesn’t enjoy the feeling of a warm hug? That all-encompassing sensation of being wrapped up in the love of someone else. This very same sentiment is part of what you will experience when wearing one of Ugg’s many unique designs. It is what the brand strives to deliver to its customers with each and every product it offers – a lasting, emotional connection – and this feeling is what it has come to be known for around the world.
Defined by relaxed comfort
Ugg is perhaps most famous for its classic sheepskin boot, an enduring design with its creamy suede exterior and cosy, soft sheepskin lining. This iconic piece is the brainchild of Australian surfer Brian Smith, who, in 1978, set out to create a product that would stand out from everything else available at the time. Seeking new shores, he transplanted himself to Southern California, chasing his American dream like so many others before and since. Well acquainted with the high-quality, premium sheepskin material of his home country, he insisted on working with this – his favourite material. The boot was originally designed to help his community of surfers warm up after many an early morning session riding the waves of the Pacific Ocean. It didn’t take long for this comfortable and effective footwear to become all the rage on the SoCal beach scene. Surf shops up and down the California coastline, from San Diego to Santa Cruz, began selling his shoe, and by the mid-1980s, the classic Ugg boot was the definitive symbol of hip beach culture.
The fashion elite were also quick to take to the ground-breaking design, and soon many a name began donning the footwear wherever they went, drawn too by the cosy comfort of this now-legendary look. In no time, it began turning up on feet everywhere. The wearers perhaps initially sought to emulate fashion trends of the moment but ended up enamoured with the warm and supportive feeling they experienced when wearing the boots. The boot was paired with every look, from casual to classy, and has gradually come to stand for innovative notions of style. Its design defies fashion norms and transcends trends. It has become a symbol of individuality and of doing things your own way.
Be who you are with Ugg
Ugg has absorbed this spirit into its evolution as a brand designed for those that challenge the status quo and march to the beat of their own drum. With a sense of loving support emanating from its products, wearers are empowered to express themselves in whatever way feels right.
This brand ethos has also inspired numerous partnerships with creative artists and activists from across the globe, whose originality Ugg seeks to showcase and support. Collaborating on capsule collections that reimagine some of the brand’s iconic designs helps shine a light on their individual stories and honours their freedom of expression. In profiling these distinctive personalities, Ugg helps convey some of its own.
Ugg’s socially conscious company operations echo the belief that everyone has a place on this planet. They strive to celebrate diversity, equity and inclusion in their business practices while delivering their well-known products. Being good to their people goes hand-in-hand with doing good for the planet they call home, and Ugg has also embraced sustainability as a key area of focus in its long-term planning. Since joining 9,500 other participating companies in the United Nations Global Compact in 2016, Ugg has continued to look for ways to reduce the impact of its operations on the environment. They recognise that respecting the planet and its people is a never-ending journey and one they are proud to be taking.
Craftsmanship with care
Ever since the very first pair of classic boots was created, Ugg has maintained an uncompromising standard for superior product quality. Using only the finest-grade authentic sheepskin, they work to craft durable, long-lasting goods that their customers will cherish for decades. This intention supports the brand’s rejection of disposable fashion and its negative impact on the planet. Likewise, they stand behind only using textiles and by-product hides from suppliers who comply with rigorous, internationally accepted animal welfare standards.
As their product line has expanded to include many other styles of footwear, accessories, apparel, and homeware, Ugg has amplified its attention to sourcing materials that help replenish and restore the planet instead of depleting it. Products are crafted with recycled, renewable, and natural materials from certified sources, as well as those that support regenerative agricultural practices.
Perfect partner in Ugg
Combatting wastefulness in the fashion industry is an honourable goal which Miinto also wholeheartedly supports. Minimising the overproduction of goods is at the core of our philosophy and what our business model is based upon. By partnering with existing independent fashion stores, we seek to distribute stock of desirable styles like Ugg out into customers’ hands without causing an increase in production at the source. Utilising inventory already created helps counter less eco-conscious selling methods.
With company cultures so much in sync, it is a natural fit for us here at Miinto to feature the beautiful variety of stylish and comfortable Ugg products. Of course, you’ll find plenty of variations on the iconic classic sheepskin boot, in shades from basic beige to electric, eye-popping colours and in differing heights to accommodate diverse climates. Or perhaps you’re already a devoted fan of Ugg’s original look and are seeking to expand your collection of comfy wardrobe elements. Ugg has mastered the art of cosy with fuzzy slides, snuggly hoodies and vests, toasty earmuffs and gloves, and even a selection of pillow-soft shoulder bags.
No matter what you choose, any Ugg product is sure to deliver on the famous feeling it was founded upon. Wrapped up in comfort and bolstered by warmth, you can feel confident in expressing your authentic style and know you have a friend for life in your Uggs.
