Max Mara is synonymous with Italian ready-to-wear designs featuring cool, classic lines. Find the next luxurious addition to your wardrobe with the elegant and timeless fashion available from Max Mara. The up-market collection encompasses graceful pieces that are made for all women who want to express their unique style and personality through their outfits
Maximally stylish with Max Mara
The foundation of any well-rounded and balanced wardrobe is a selection of trustworthy classics and high-quality essentials. Staples like camel coats, tailored trousers and cosy sweaters are some of the pieces every woman needs to create an elegant style and timeless wardrobe. Making sure you have these classics covered allows you to explore other options and looks of the season. The basics will see you through all the current trends, adding to their value and versatility. Including a new Max Mara coat or bespoke trousers in your closet will open the doors to many different looks and outfits, and you can be assured you will never be out of style.
Clean tailoring and elegant silhouettes
Max Mara’s ready-to-wear collection has always been known for its classically elegant take on female fashion. The clean-cut lines and sharp, timeless silhouettes allow you many versatile and reliable styling options. Whether you are looking for a beautifully glamorous evening dress, a tailored but warm jacket or a fitted and smart blazer, Max Mara designs stand out with their perfect proportions and flawless fits. Max Mara pieces are perennially stylish but transcend of-the-moment trends, ensuring that they can be worn season after season. As the brand itself proclaims: “It’s more than a coat – it’s a Max Mara.” An undeniable must-have for any woman’s wardrobe.
Rooted in Italian excellence
While modern in its designs, Max Mara is a brand that honours its Italian history in every sketch and stitch and reflects the understated ethos of the company’s founder. The now globally renowned fashion house was established by Achille Maramotti in the Reggio Emilia region of Italy back in 1951. Coming from a long-standing tradition of work in the clothing and textile industry, Achille was just 20 years old when he started designing couture. His mother’s tailoring school and great-grandmother’s clothes shop formed the backdrop for his upbringing. In fact, the Marina Rinaldi label under today’s Max Mara brand umbrella is a nod to this strong matriarchal influence on the burgeoning young designer.
Believing from even the earliest days that the company’s success was a collaborative effort, Achille refused to stand at the forefront of the brand’s identity, choosing a non-descript name easily pronounceable in any language instead. Count Max was a sophisticated but often drunk local character who served as a partial namesake, while Mara is an abbreviation of Maramotti’s surname.
Throughout its history, the brand has continued to embody this lack of egoism, insisting that the fashion house is a product of cooperative work. Textile designers are no more or less important than the machinists who manufacture. Max Mara has always emphasised the brand above the individuals behind it, refusing to give anyone sole credit for its success. Such world-renowned names as Karl Lagerfeld, Dolce & Gabbana and Narciso Rodriguez have all designed for the label but have done so anonymously, underscoring the importance of this principle to the company’s philosophy.
No luxury spared
The Italian designs from Max Mara are timelessly chic and fashionable. The high-quality fabrics and superior textiles used in the collections are part of their beauty. Whether a luxurious pure camel hair coat or buttery soft cashmere knitwear, each piece is carefully designed with the very best materials available and meticulous attention to every detail.
This conscious choice to use only the finest fabrics stems from the keen Italian eye for fashion. Back when the brand began, most Italian women went to the dressmaker themselves, with weaves they had pre-purchased, to create the desired garment. In order to compete with this apparel, Max Mara was required to employ the same discerning standard of quality when it came to its materials.
The company’s graceful and refined designs were displayed and sold in these very same shops, and it wasn’t long before the off-the-rack clothing of Max Mara soared in popularity. In fact, Achille, at only 24 years of age, had the incredible foresight to understand that the fashion industry’s future would revolve around the mass production of designer, quality clothing. The results today prove it: a ready-to-wear, Italian-inspired collection that is made accessible to women all over the world.
Versatile classics and beyond
As the brand has evolved, it has remained strongly spearheaded by the Maramotti family. Achille’s sons and daughters followed him into the business and have had a hand in leading its development since his passing in 2005. Max Mara has ventured into a wide variety of brand extensions and spawned 35 different labels, but womenswear remains at the core of the company.
In a clear reflection of this focus on the female form and the Italian artistry that has always been at play in the brand’s designs, the company today sponsors the Max Mara Art Prize for Women, an honour awarded biyearly to a young woman artist working in the UK.
As the brand has branched out into pieces beyond the usual wardrobe staples, it has scrupulously maintained the timeless elegance and exceptional quality it has always been known for, even down to accessories. Why not try bringing some Italian glitz and glamour to your outfit with an authentic Max Mara leather belt or a classy woollen scarf to keep you warm? The right sartorial accessory can easily take your look from day to evening with the flip of a switch or effortlessly elevate your look.
Here at Miinto, you’ll find a discriminating selection of Max Mara classics, including pieces from their luxurious accessory line to iconic jacket and trouser designs. We want to be sure that our customers have the exceptional opportunity to shop for their own world-famous symbol of modern Italian elegance and expertise. To be able to stand out stylishly, but also unpretentiously, in the true spirit of Max Mara.